Macatawa Michigan, USA. 63 citizens of the 7 municipalities that make up the Macatawa area gathered for a 3-day search conference in Big Rapids. This initial search conference established a jointly determined vision for a desired future for the area and a plan to implement it. During the search, priority groups action planned, involved other initiatives and people and began the journey to reach their objectives.

The 1994 plan was adopted as both the regional strategic plan and led to the creation of a new organizational form for the Macatawa regional council. By the end of that search participants agreed to work together to improve the quality of life in the Greater Macatawa Area through creative, cooperative, and comprehensive work in the following areas: economic development, lifelong learning, sustainability and the environment, personal safety, healthcare, residential life, land use, transportation and social services.

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